"My sound is best described as New York City at night," says emerging recording artist Crown Royyal."Sometimes life gets dark but in between the darkness there's a light that shines very bright, where it never sleeps, where there's always life. Life is a movie, you are the director, you choose the cast, and the roles they will play in your life and I am the soundtrack."
In fact, that soundtrack is titled "2 Sides To Every Story", Crown Royyal's highly anticipated mixtape CD that's poised to usher in a generation of talent in hip hop. Crown Royyal was born Antoine Antonio Alston on October 2, 1985 in Brooklyn, NY. Growing up in a musically-inclined family, he knew he was destined for a career in music and throughout his teenage years. Crown performed at local venues to hone his craft, ultimately generating a buzz among his peers and throughout the industry. Nevertheless, it was navigating thru the tough streets of Crown Heights that truly shaped Crown Royyal into the type of artist he is today.
A multi-talented producer and recording artist, Crown Royyal first stated making beats at the age of 16 when he purchased his real workstation keyboard, The Korg Triton. Motivated by the lack of support given to him by producers in his own neighborhood, Crown Royyal took it upon himself to start producing his own music and it was around that same time he also recorded his first song. While trying not to fall victim to the streets like so many of his friends around him, Crown put the focus on his music and other activities at Nazareth Regional High School in Brooklyn such as running track and performing at local talent shows. Unfortunately, there was a point when Crown decided that instead of ending up dead or in jail, it was time to put the focus back on his music career.
Generating a buzz for his unique production skills, Crown started producing for local artists including Live Wire and Jay Jordan, who was signed to music industry veteran Kedar Massenburg's label, Kedar Entertainment Group at the time, while, simultaneously, writing and recording his own own music. While in the studio in the summer of 2009, Crown got wind of the BET/Nike, "Be True" Hot 16 Cypher contest which was a nationwide search for the next new and emerging artist to take the industry by storm.
Beating out 20,000 other contestants voted on by BET viewers, Crown recorded a freestyle Cypher video with legendary and rising recording artists such Mos Def, Black Thought from the ROOTS, Nicki Minaj, Joe Budden and more which was aired during the BET Hip Hop Awards in October. Seen by millions of of people around the world including artists and music industry executives in the building. The Cypher video was Crown Royyal's official introduction to the masses. Continuing the momentum, Crown is now back in the studio putting the finishing touches on "2 Sides To Every Story". Drawing inspiration from many genres of music such as soul, rock, and funk "2 Sides To Every Story" is Crown Royyal's story with New York City as his soundtrack. For the latest updates on Crown Royyal visit www.crownroyyalmusic.com
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